August 4, 2025
If you’re picking a name or logo for your business or product or using one you’re not sure is clear to use, you might be
Intellectual Property, Business, and Estate Planning
Protecting your ideas, business, and legacy
If you’re picking a name or logo for your business or product or using one you’re not sure is clear to use, you might be
If you want the strongest legal protection for your business, here are the quick steps you need to get the top trademark protection.
If you want the strongest legal protection for your business, here are the quick steps you need to get the top trademark protection.
What are the key differences between logo, stylized text, and plain/standard text trademarks? Read or listen to find out.
If you want the strongest legal protection for your business, consider registering your business or brand name on its own as a standard character mark.
If your logo is just the business or brand name in a particular font, style, arrangement, etc., that’s called a Stylized Text Mark. Registering that
What aren’t you protecting with just a logo trademark registration? Trademark registration only protects exactly what’s registered. If your registered logo includes the name of
What are you really protecting with a logo trademark registration? A trademark registration for a logo (also known as a design mark) protects the specific
When small business owners invest in branding, they often assume that registering their logo as a trademark, especially if it includes the business name, gives
Registering your business name with the state through your formation documents is a good first step in protecting your business name, but all it means
To avoid the headaches of finding out your business name is infringing on someone else’s trademark, unavailable to you as an enforceable trademark, or both,
How is it that getting your business formation documents approved by your Secretary of State’s business office isn’t enough to give you trademark rights to
This content is for informational and educational purposes only. It is not legal advice and does not create an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney.