Why You Should Register Your Business or Brand Name as a Trademark Separately from Your Logo
Here’s what I hope you take away from this week’s posts:
If you only register your logo as a trademark, you might not get what you were expecting in terms of brand protection. For the most comprehensive trademark rights and protection,
- Apply to register your logo in black and white if possible, and
- Apply to register your business and/or name separately as a standard character mark.
That way, no one can swoop in and claim your name—even if they use a different design. That’s how to play the name game in trademarks.
If you want to make sure your brand is fully protected, consult with an experienced trademark attorney to develop the best strategy for your business.
Logos, one including text and one without:
STANDARD TEXT
If you’d like help with trademarks, let’s talk. You can use my contact form or book a consultation online at kingpatentlaw.com or by calling my office at 312-596-2222 or 217-714-8558.
