
IP Protection for Physical Products: What to File First
Patents, trademarks, trade secrets, copyright, trade dress—physical products can need all of them. Here’s what each covers and the order that actually makes sense.
Properly protecting your inventions of products, processes, designs, etc. is essential for:
We can help you with:
We will work with you throughout the application process to ensure your application meets stringent requirements and that your rights receive maximum protection.
Once your patent is granted, or if you already have a patent, we will work with you to ensure your rights are properly maintained and develop licensing agreements that protect your rights and help you make money from your patented invention.
Learn more about applying for a patent through our free quick sheets and booklets:
Ms. King works using flat rates. You will know up front what the total cost will be for the services most appropriate for you, barring unforeseen circumstances.
Common fees are listed below in our fee sheets. Additional attorney fees, USPTO filing fees, and international filing fees may apply to these listed fees. The fees listed here are starting points. Fees ultimately depend on the complexity of the work required.
Get the IP Checkup Checklist and find out what you’re missing, before a competitor, copycat, or the USPTO’s deadline calendar finds it for you.
$47 that could help you save your brand, your invention, and your competitive edge.

Patents, trademarks, trade secrets, copyright, trade dress—physical products can need all of them. Here’s what each covers and the order that actually makes sense.

Trade secrets protect customer lists, pricing, and processes, but only if you can prove you tried to keep them secret. Here’s what actually counts, and what doesn’t.

If a competitor is selling a knockoff of your product on Amazon with your exact packaging and a different brand name slapped on it, the patent you need is probably not the one you’re thinking of. A design patent protects how something looks. The shape of a bottle. The layout of a label. The distinctive visual identity of a product or its packaging. If your product has a look that customers recognize, a design patent may cover it.
Your intellectual property is property. Legally, practically, economically, it is an asset, just like your house, your investment accounts, and your business equipment. And like all property, when you die, it has to go somewhere. The difference is in how it works and what it needs to survive.

The artificial intelligence tools you are using right now to run your business, to write your marketing copy, design your logo, generate product ideas, create images for your website, and produce your social media content, are raising intellectual property questions that most business owners have not fully thought through yet.
And here is what makes it genuinely spooky: the wrong assumption can cost you your copyright. It can sink your trademark application. It can leave you building a brand on a foundation you do not actually own.

The Four Intellectual Property Tools Every Creative Needs in Their Arsenal: When we talk about intellectual property, we are talking about four main categories: copyright, trademark, patents, and trade secrets. As a creative, your work often touches multiple categories at once. Understanding which protects what is the foundation of any smart IP strategy.