What aren’t you protecting with just a logo trademark registration? Trademark registration only protects exactly what’s registered. If your registered logo includes the name of the business, you aren’t protected if:
- you use a version of the logo without the business name, or
- you use the name separately from the logo.
Here’s an Example:
Imagine you own Rock Star Coffee Co., and you register a trademark for a logo featuring a stylized guitar and the company name in a custom font. That registration protects the logo—but not the words “Rock Star Coffee Co.” by themselves. Another business may be able register “Rock Star Coffee” or “Rockstar Coffee” as a standard character mark, giving them exclusive rights to the name in plain text across various fonts and styles.
The business also wouldn’t be protected using just the stylized guitar or just the text.
Also, the business wouldn’t be protected when using the text in any other font or arrangement.
That is NOT how to be a rock star with trademarks.
What protection do you get for your business name if your logo is just stylized text of the name, like a special font or specific colors? I’ll be covering that next. Subscribe to get notified when that and the rest of the videos in this series drop!
If you’d like help with trademarks, let’s talk. You can use my contact form or book a consultation online at kingpatentlaw.com or by calling my office at 312-596-2222 or 217-714-8558.
