In the previous post, I went over how trademark registration of a logo doesn’t usually provide any trademark protection for your business name. What happens if the logo is just the business name itself displayed in a special way?
If your logo is just the business or brand name in a particular font, style, arrangement, etc., that’s called a Stylized Text Mark. A great example is the Coca-Cola stylized text mark.
Registering that in that format only provides protection for the EXACT font, style, arrangement, etc. claimed in the application.
If you want to protect the name in ANY possible format, you should apply to register it as a plain text trademark. That gives you the greatest flexibility to change font, color, style, and arrangement of words. That will allow you to not worry about whether a font change will ruin your trademark registration protection.
Here's an example of a plain text / standard text mark:
PLAIN STANDARD TEXT
Here are some examples of stylized text marks:
If you’d like help with trademarks, let’s talk. You can use my contact form or book a consultation online at kingpatentlaw.com or by calling my office at 312-596-2222 or 217-714-8558.
