Why You Should Register Your Business or Brand Name as a Trademark Separately from Your Logo
If you want the strongest legal protection for your business, consider registering your business or brand name on its own as a standard character mark. This type of trademark registration protects the words themselves, regardless of how they appear in different fonts or logos. With this protection, you can be sure you have full rights to stop others from using your name in a way that might confuse customers.
Key Differences Between Logo, Stylized Text, and Plain Text Trademarks:
Here are the key differences between logo and name trademarks:
- Logo Mark: Protects the design but not the words in isolation.
- Stylized Text Mark: Protects the words in a particular font and arrangement.
- Standard Character Mark (Text Mark): Protects the name itself in all fonts, styles, and arrangements.
Logos, one including text and one without:
STANDARD TEXT
If you’re launching, growing, or just unsure whether your business/brand name or your logo are truly protected, let’s talk. I help entrepreneurs across the U.S. make smart, legally sound decisions about names and logos.
If you’d like to consult with me, you can use my contact form or book a consultation online at kingpatentlaw.com or by calling my office at 312-596-2222 or 217-714-8558.
Please check out the other posts and pages on my website for more information on trademarks and other intellectual property and business law issues.
