Avoid the Legal Horrors

Posts on patents, trademarks, and business strategy for founders, small business owners, and inventors

Key Differences Between Logo, Stylized Text, and Plain Text Trademarks:

Key Differences Between Logo, Stylized Text, and Plain Text Trademarks:

Here are the key differences between logo and name trademarks:

Logo Mark: Protects the design but not the words in isolation.
Stylized Text Mark: Protects the words in a particular font and arrangement.
Standard Character Mark (Text Mark): Protects the name itself in all fonts, styles, and arrangements.

Logos, one including text, one without text:

STANDARD TEXT

If you’d like help with trademarks, let’s talk. You can use my contact form or book a consultation online at kingpatentlaw.com or by calling my office at 312-596-2222 or 217-714-8558.

July 16, 2025

Julie King

Julie is a licensed patent attorney and the founding attorney at King Patent Law, PLLC, with over 25 years of legal experience. Her practice focuses on intellectual property, business, and estate planning, and she's passionate about helping clients use IP tools to protect and grow their businesses. When she's not helping clients, you can find her at a live rock show, watching a horror movie, or playing the guitar (badly).

This content is for informational and educational purposes only. It is not legal advice and does not create an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney.

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