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Intellectual Property, Business, and Estate Planning

King Patent Law, PLLC

Protecting your ideas, business, and legacy

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Trademark Services

We can help you avoid trademark problems or fix them if you already have any. 

We understand how valuable a good trademark is and how costly it can be if it’s not well-protected.

You shouldn’t have to worry about your trademarks when you’re with family, on vacation, or focused on other parts of your business.

Here’s how we help:

  • Focus on Trademarks: We handle trademarks as part of our core practice, unlike other firms that handle them occasionally. That means we have the experience you need.
  • Advice on Branding: We can assess whether your brand is unique to you and protectable or is leaving you open to accusations of infringement. We can advise you about rebranding if necessary.
  • Strategy: We work with you to create a tailored strategy to maximize the value of your investment in protecting your trademarks.
  • Support from Start to Finish: We assist with choosing a trademark, applying for trademark registration, using your trademark correctly to keep your rights, keeping an eye out for infringement, filing maintenance and renewal documents, licensing, and more.
  • Respect: We believe small businesses deserve the same level of trademark planning and service that large businesses get from big law firms. That’s why we’re here.

 

We look forward to working with your small business to protect and manage your trademarks!

Get Started!

Trademark Application Services

  • Quick search
  • Comprehensive search and analysis
  • State applications
  • Federal applications
  • Office Action responses
  • Appeals

Other Trademark Services

  • Oppositions
  • Cancellations
  • Maintenance and renewal filings
  • Review of use
  • Monitoring
  • Licensing
  • Enforcement

Learn more about applying for trademark registration and other important trademark topics through our free quick sheets and booklets:

Trademarks: The Application ProcessQuick Sheet: Trademark RegistrationBasics: Trademark Registration
Posts About Trademarks

Fees

We work using flat rates. You will know up front what the total cost will be for the services most appropriate for you, barring unforeseen circumstances.

Common fees for search, application/registration are listed below. Additional attorney fees, USPTO filing fees, and international filing fees may apply to these listed fees. The fees listed here are starting points. Fees ultimately depend on the complexity of the work required.

A “class” of goods/services is a grouping of similar goods/services by the USPTO. Goods/services fall into one of 45 classes. If you offer a variety of goods/services, you may need to file in more than one class.

Starting cost for application for registration one mark in one class of goods/services: $1000 to $3000

Includes:

  • Assessment and Strategy
  • Comprehensive Search to Discover Potential Problems (Standard and Premium only)
  • Development and Filing of the Application
  • Monitoring for Potentially Infringing New Applications by Others During Pendency of Your Application
  • One year of Post-Registration Monitoring Support (Standard and Premium only)

Does not include $350 USPTO filing fee.

Please see our downloadable fee schedules for a detailed breakdown of costs and what’s included.

While we strongly encourage the comprehensive search, we do not require it. 

Trademark Fees: Transfer and AssignmentTrademark Fees: EnforcementTrademark Fees: Renewal and MaintenanceTrademark Fees: MonitoringTrademark Fees: Review of UseTrademark Fees: Registration

Trademark FAQs

Trademark search FAQs
Why isn't a DIY trademark search enough?
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Is intent required for trademark infringment?
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Why you should register your business or brand name as a trademark separately from your logo
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What are important trademark dates to remember?
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How Long Do Trademark Rights Last?

Trademarks can last indefinitely—if you maintain them properly.

Here’s the breakdown:

Common-Law Trademarks (Unregistered)

  • Rights begin as soon as you use the mark in commerce.
  • Protection is limited to the geographic areas where you use the mark.
  • You don’t get the benefits of federal registration.

Registered Trademarks (USPTO/Federal)

  • Initial Registration: A federally registered trademark lasts for 10 years, but it’s not automatic—you must renew it.
  • First Maintenance Deadline: Between years 5 and 6, you must file a Declaration of Use (Section 8) to confirm you’re still using the mark. You must show examples of the mark still being in use.
  • Renewal Every 10 Years: After 10 years, you must renew (Sections 8 & 9) to keep your registration active. With each renewal, you must show examples of the mark still being in use.
  • As long as you continue using and renewing it, a trademark never expires—it can last forever!
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Can you register a trademark created with AI?
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Should you own the trademark rights or should your business own them?
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How do you clear and protect your business name?
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We can file your federal and/or state (IL and GA) applications.

We also help with responses to refusals (Office Action) and appeals of final rejections.

We perform searches and analyze the results to spot issues that may prevent or cause other problems for registration and advise you about your options to address them.

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We review how you use your mark after registration to ensure your use helps retain your full rights and makes renewal easy (you have to show proper use at renewal).

Yearly, quarterly, monthly, and weekly service is available.

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We perform and analyze monthly searches of new federal registration filings to see whether anyone is attempting to register a mark that is possibly infringing on yours.

To see whether there may be other infringing use of marks, searches of social media, domains, and internet use are also available.

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We assist with filing maintenance and renewal paperwork for both federal and state (IL and GA) registrations.

This includes assistance with gathering specimens to show ongoing proper use of the mark.

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We draft and review licensing agreements to permit others to use your marks or to allow you to use others’ marks

We also draft and file assignments and transfers of rights to others, for single marks, a portfolio of marks, or as part of the purchase or sale of a business

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We can send and help you respond to cease-and-desist letters.

We can also assist you with cancellations, oppositions, etc.

We do not handle any litigation in court outside of USPTO procedures but can refer you to attorneys who focus on litigation if necessary.

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Recent Posts About Trademarks

Applications Decoded

Tales from the Crypt(ic Requirements): Trademark Specimens and Intent-to-Use Trademark Applications Decoded

Thinking about filing a trademark before you launch? Intent-to-Use applications and specimen requirements are more complex than they appear. Patent attorney Julie King explains what goes wrong and why trademark attorney guidance matters. You’ve got a great brand name. Maybe you’ve designed a logo. You’re getting ready to launch your business or product. But here’s the question everyone asks: Should you wait until you’re actually selling products to file for a trademark? Or can you file now and secure your rights before launch?

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February 24, 2026
Trump trademarks and the Domestic Emoluments Clause

Current Events: Trump Trademarks and the Domestic Emoluments Clause

How Trump Business Ownership of Airport Trademarks Would Violate the Domestic Emoluments Clause: How does the Domestic Emoluments Clause apply to these trademark applications? Who names airports? That’s right, Congress does, for airports under federal jurisdiction, and the states do for state-owned airports.
Trump has asked for the Palm Beach International Airport and Dulles International Airport to be named after him. Given that these applications also cover airport construction, it’s not a leap to think there may be future airports Trump wants to be named “DONALD J. TRUMP INTERNATIONAL AIRPORT” and/or “PRESIDENT DONALD J. TRUMP INTERNATIONAL AIRPORT,” especially if the proposed renaming of the Palm Beach and Dulles airports doesn’t happen. Note that the trademarks for the Ronald Reagan Washington National Airport are owned by the public entity that runs the airport, Metropolitan Washington Airports Authority (DISTRICT OF COLUMBIA Federal Agency Assignee of United States (D.C. Body Politic and Corporate) ), NOT a private company.

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February 17, 2026
Intellectual Property Legal Checkup: The Annual Exorcism of Business Horror Part 2

Beginning-of-Year IP Checkup Checklist: The Annual Exorcism of Business Horror, Part 2

This week, I’m talking about something potentially even more valuable that EVERY business has: your intellectual property.
ALL businesses have intellectual property, and for many businesses, intellectual property IS the business. Your brand name, your logo, your proprietary processes, your creative content; they’re often the most valuable assets you own.
Despite all that truth, most business owners have no idea (1) that they have IP, (2) what IP they actually have, (3) whether their IP is protected, or (4) when critical deadlines are coming up.
That changes today.
By the end of this article, you’ll know exactly how to audit your intellectual property, identify gaps in your protection, and prioritize what needs attention this year.

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January 12, 2026
Functionality: The Curse of Design Protection

Trade Dress Trademarks Vs Design Patents, And How Functionality Can Destroy Both

A design patent protects the ornamental appearance of a manufactured item. It provides a 15-year, non-renewable monopoly on that specific look. Trade dress protects elements like a product’s distinctive shape, size, color combination, or packaging layout. Unlike trade dress trademark applications, a design patent application won’t necessarily be rejected just because the look also affects how the product functions, as long as that functionality isn’t essential to how the product works.

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December 30, 2025
More Posts About Trademarks