If you want the strongest legal protection for your business, consider registering your business or brand name on its own as a standard character mark.
If your logo is just the business or brand name in a particular font, style, arrangement, etc., that’s called a Stylized Text Mark. Registering that
What aren’t you protecting with just a logo trademark registration? Trademark registration only protects exactly what’s registered. If your registered logo includes the name of
What are you really protecting with a logo trademark registration? A trademark registration for a logo (also known as a design mark) protects the specific
When small business owners invest in branding, they often assume that registering their logo as a trademark, especially if it includes the business name, gives
Registering your business name with the state through your formation documents is a good first step in protecting your business name, but all it means
To avoid the headaches of finding out your business name is infringing on someone else’s trademark, unavailable to you as an enforceable trademark, or both,
How is it that getting your business formation documents approved by your Secretary of State’s business office isn’t enough to give you trademark rights to
When you register your business with your state, you pick a name and put it on the formation documents you file with the state to
Starting a new business is exciting—you pick a great name, file your registration with the state, and boom! You’re official. But here’s the catch: just
As AC/DC said, “It’s a long way to the top if you want to rock and roll,” and I can tell you it’s a long
Your business idea feels revolutionary—but does uniqueness even matter?
Not necessarily! While a completely new concept might be valuable, execution is key. A coffee
This content is for informational and educational purposes only. It is not legal advice and does not create an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney.