Intellectual Property, Business, and Estate Planning

King Patent Law, PLLC

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Best Practices for Comprehensive Brand Protection through Trademark Registration

Why You Should Register Your Business or Brand Name as a Trademark Separately from Your Logo

If you’re serious about protecting your business and brand, take these steps:

File a text mark trademark registration application for your business name if it’s distinctive.
Apply to register your logo separately if you have unique branding elements.
Monitor your trademarks to prevent infringement by competitors. You’re even required to do this if you have a federal trademark registration.

Logos, one including text and one without:

STANDARD TEXT

If you’d like help with trademarks, let’s talk. You can use my contact form or book a consultation online at kingpatentlaw.com or by calling my office at 312-596-2222 or 217-714-8558.

July 17, 2025

Julie King

Julie is a licensed patent attorney and the founding attorney at King Patent Law, PLLC, with over 25 years of legal experience. Her practice focuses on intellectual property, business, and estate planning, and she's passionate about helping clients use IP tools to protect and grow their businesses. When she's not helping clients, you can find her at a live rock show, watching a horror movie, or playing the guitar (badly).

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This content is for informational and educational purposes only. It is not legal advice and does not create an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney.

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