
Beginning-of-Year IP Checkup Checklist: The Annual Exorcism of Business Horror, Part 2
This week, I’m talking about something potentially even more valuable that EVERY business has: your intellectual property.
ALL businesses have intellectual property, and for many businesses, intellectual property IS the business. Your brand name, your logo, your proprietary processes, your creative content; they’re often the most valuable assets you own.
Despite all that truth, most business owners have no idea (1) that they have IP, (2) what IP they actually have, (3) whether their IP is protected, or (4) when critical deadlines are coming up.
That changes today.
By the end of this article, you’ll know exactly how to audit your intellectual property, identify gaps in your protection, and prioritize what needs attention this year.




