
Trademark genericide is a real-life horror story! What happens when your brand is too good? It dies of success!
Genericide is the legal process

Trademark genericide is a real-life horror story! What happens when your brand is too good? It dies of success!
Genericide is the legal process

Trademark Ornamental Use is Decoration, Not a Brand: If you print a catchy phrase (like “STAY CREEPY”) or a large design prominently across the front

Unlike patents, trademarks can live forever. Patents die after about 20 years. Trademarks can last forever, provided you keep using them and file the necessary

Trademarks aren’t limited to the words connected with a brand. Visual elements like logos, packaging, and unique shapes like a Coca-Cola bottle, can be trademarks,

Just because someone else has your name doesn’t necessarily mean you’re doomed! Trademark protection is categorized by goods and services (Classes). That’s how you can

Today we’re talking about Trademark Tales of Terror: specifically, how to stop a competitor from committing a trademark chainsaw massacre on your brand identity.

The original Ouija board patent expired in 1908, and the claims to the invention, a letter board, a planchette, and the way they worked together,

What’s the scariest thing you can do with your business name? Skipping a trademark search. I see this nightmare all the time: a new business

I hear too often from business owners who’ve lost their brand name, their unique invention, or their artistic work because of one thing: a grave

Got a great name for your company and you’re ready to file a trademark application? Stop!
Don’t let your brand become a victim. The

Are you trying to decide whether to hire an intellectual property lawyer or tackle some IP legal work yourself?
If you’re just registering a simple

To DIY or not to DIY, that is the question many creators and entrepreneurs ask themselves when it comes to applying to register their intellectual
This content is for informational and educational purposes only. It is not legal advice and does not create an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney.