
Trademark genericide is a real-life horror story! What happens when your brand is too good? It dies of success!
Genericide is the legal process

Trademark genericide is a real-life horror story! What happens when your brand is too good? It dies of success!
Genericide is the legal process

Trademark Ornamental Use is Decoration, Not a Brand: If you print a catchy phrase (like “STAY CREEPY”) or a large design prominently across the front

Unlike patents, trademarks can live forever. Patents die after about 20 years. Trademarks can last forever, provided you keep using them and file the necessary

Trademarks aren’t limited to the words connected with a brand. Visual elements like logos, packaging, and unique shapes like a Coca-Cola bottle, can be trademarks,

Just because someone else has your name doesn’t necessarily mean you’re doomed! Trademark protection is categorized by goods and services (Classes). That’s how you can

Today we’re talking about Trademark Tales of Terror: specifically, how to stop a competitor from committing a trademark chainsaw massacre on your brand identity.

The scariest part of a patent to would-be infringers isn’t the drawing; it’s the claims section. The claims are the numbered sentences at the end

The USPTO is going to put some (of course this will require a fee) new applications through an AI search and give applicants “an initial

The original Ouija board patent expired in 1908, and the claims to the invention, a letter board, a planchette, and the way they worked together,

In the US, you have a one-year grace period from the date of your first public disclosure (selling, offering to sell, or publishing) to file

The Ouija patent protected the specific arrangement of the letters and the moving indicator as a game device. It had nothing to do with the

Most people think of patents for things like new surgical tools or smartphone features. But a patent can be granted for any new and useful
This content is for informational and educational purposes only. It is not legal advice and does not create an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney.