⚠️ Marketing is supposed to bring in money, not lawsuits! ⚠️

If you’re not careful with how you advertise, though, you could be violating copyright or trademark laws. Let’s talk about how to market legally and protect your business.

Why Small Businesses Are at Risk

• Many assume legal issues only affect big companies—wrong!
• Small businesses often copy content, use images, or run ads without realizing they’re breaking the law.
• Ignorance isn’t an excuse—legal fees can be devastating.

Top Legal Mistakes in Marketing

❌ Using copyrighted images or music without permission.
❌ Running ads with misleading claims.
❌ Choosing a business name or slogan without a trademark search.
❌ Copying a competitor’s wording, logo, or branding style.

Example: A well-known energy drink company claimed their energy drinks improved physical performance and reaction time. This wasn’t true, and they paid $13 million to settle a class action lawsuit for deceptive advertising, just to avoid additional costs and worse PR of fighting the lawsuit.

The Simple Solution: Legal Marketing Practices

✅ Use commercially licensed or original content (images, music, videos).
✅ Do a legal check before finalizing names, logos, or slogans.
✅ Train your marketing team on copyright and trademark basics.
✅ Get an IP attorney to review campaigns, especially high-stakes campaigns.

Pro Tip: If your marketing involves bold claims or comparisons, have a lawyer review it before publishing.

🚀 Marketing is meant to grow your business, not put it at risk!

Let’s make sure your branding and ads are legally solid—book a consultation today.