Think of your business. What makes it valuable? The name, the products, and the brand.
Your intellectual property, your copyrights, trademarks, patents, and trade secrets, are valuable assets. They can be bought, sold, and licensed. They also add what’s called “good will” value, which is the powerful reputation you’ve built that goes along with them. Having a strong IP portfolio makes your business more valuable and more attractive to investors.
Don’t think of your work as just the core of what you do. Think of the intellectual property rights that go along with it as business assets and investments and protect them accordingly!
Intellectual property is one of the most terrifyingly useful tools you have. If you’re a creator or other entrepreneur ready to build a frighteningly powerful brand and business, you need to know how to use it. You don’t have to face the darkness alone, though.
I help entrepreneurs across the U.S. make smart, legally sound decisions about their intellectual property. I’m an attorney in Champaign-Urbana, Illinois, but I serve intellectual property clients nationwide.
If you’d like to consult with me, you can book a consultation online at kingpatentlaw.com or by calling my office at 312-596-2222 or 217-714-8558.
Please check out the other posts and pages on my website for more information on intellectual property and business law issues. I’m also on most major podcast platforms as “Know Your Rights: Your Intellectual Property and Business Law Playbook” (video on YouTube, Spotify, and Substack only) and on most social media as @kingpatentlaw.
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