Here’s a spooky thought: what happens to your work after you’re gone?
If you don’t have a plan, your creative legacy could get lost
Your intellectual property, your copyrights, trademarks, patents, and trade secrets, are valuable assets. They can be bought, sold, and licensed. They also add what’s called
Your federally registered trademark is your brand’s security system. It gives you the legal power to stop impostors from using a confusingly similar name or
Licensing is when you give someone permission to use your copyrighted, trademarked, patented, or proprietary work in exchange for a fee.
For example, a
Why should you care about protecting your intellectual property? Because your creative work and your name are more than that; they’re the foundation of a
Are you starting a dark and unusual boutique? Is your name… “The Goth Shop”?
You may want to rethink that. Trademarks are meant to identify
In a horror movie, you think the monster is a werewolf, but it’s just a guy in a hairy suit. The same can be true
What’s spooky? Not knowing the difference between copyright and trademark. Copyright protects the creative work itself. Trademarks protect the brand that sells the work. They
Don’t let your creative work become a ghost story. It’s time to learn how to tame the four horsemen of your brand’s apocalypse: the four
Here are 4 Ways to Avoid Trademark Infringement Trouble
1. Do a Trademark Search Before You Name Your Business.
2. Do a Trademark
Trademark owners aren’t just being aggressive when they search for infringement, send cease-and-desist letters, or file lawsuits. They have to (and so do YOU). If
Under U.S. trademark law, infringement occurs when a business name, logo, or other brand identifier is so similar to an existing trademark that it could
This content is for informational and educational purposes only. It is not legal advice and does not create an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney.