Trademark Review of Use2

Trademark Review of Use2

Three examples of proper and improper use of trademarks. The first shows you cannot break a one-word mark into two words, but if it is registered as plain text, you can use whatever font, color, or style, like bending it into an arc, you want. The second shows you cannot use "Y.E. Specs" when the registered mark is "Yellow Eye Specs." The third shows you can use a design mark registered with color in any size you want, but you cannot change the colors.

Picture of Julie King

Julie King

Julie is a licensed patent attorney and the founding attorney at King Patent Law, PLLC, with over 25 years of legal experience. Her practice focuses on intellectual property, business, and estate planning, and she's passionate about helping clients use IP tools to protect and grow their businesses. When she's not helping clients, you can find her at a live rock show, watching a horror movie, or playing the guitar (badly).

This content is for informational and educational purposes only. It is not legal advice and does not create an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney.

Patent Pending Isn't Protection
Patent Pending Doesn’t Mean What You Think It Means

There’s a phrase that feels like it has magical powers in the patent world: patent pending. Most inventors think it means they’re protected while they develop, test, pitch investors, and bring a product to market. That’s not quite what it means, and the gap between those two ideas can cost

Read More »