The creator’s greatest asset, often more valuable than any single video, is their personal brand: their name, voice, signature look, and unique style. This is
The consequences of getting the legal details about transparency and disclosure wrong can be terrifying. In this case, they can include fines, class action lawsuits,
Let’s look at the horror story of overreaching licenses and unintended assignments. The true horror happens when a contract is poorly drafted or poorly understood.
When a creator, influencer, or filmmaker produces a piece of content for a brand, such as a video, a custom song, a photo, or an
What if the contract for your next big brand or marketing deal was actually a monster, and it just swallowed the rights to your best
You don’t need to fear this terror, because you can and should plan to avoid it. If you have high-value patents or trademarks, here are
So why is the standard will, drafted by a general attorney, insufficient to properly transfer patent and trademark ownership?
It comes down to three
Let’s look at the specific risks of poor intellectual property succession planning. These are the ghosts of your assets that haunt your legacy if you
Most people think of their IP like a regular asset that upon their death will either transfer automatically or be handled easily by the executor
The thesis today is simple, yet alarming: A standard will and skimpy business operation documents can be a death sentence for your most valuable intellectual
Once you’ve invented that brilliant gadget or coined that killer brand name, who do you hire to protect it? The choices can feel like a
Here’s the true cost of manufacturing your invention overseas. The minute you send your blueprints to a manufacturer, you introduce a massive risk of intellectual
This content is for informational and educational purposes only. It is not legal advice and does not create an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney.